In a major policy shift aimed at boosting international trade, New Zealand has announced a streamlined export process that will benefit hundreds of food producers. Starting 25 September 2025, exporters will no longer need to seek exemptions from domestic food composition and labeling rules—provided their products meet the standards of the destination country.

Food Safety Minister Andrew Hoggard described the move as a “common-sense cut to red tape,” emphasizing that the previous system was burdensome, costly, and often led to missed market opportunities. For example, dairy exporters faced challenges due to varying nutritional standards across countries, which complicated compliance and slowed down shipments.

Under the new framework, exporters can bypass New Zealand-specific requirements if they align with the importing country’s regulations. A one-year transition period will allow businesses to choose between the old exemption process or the new pathway, with guidance already published to support the shift.

Hoggard also signaled further reforms ahead, including updates to dietary supplement rules and a broader rollout across all food categories. The goal: reduce bureaucracy while maintaining food safety and consumer trust.