A Season of Exploration and Connection
Canadians across the country embraced a summer of discovery, thanks to the Canada Strong Pass—an initiative designed to make cultural and natural experiences more accessible to all. From coast to coast, families, students, and solo travelers took advantage of free or discounted access to museums, parks, and historic sites.
Cultural Access for All Ages
The pass offered free entry to national museums and heritage institutions for children and youth, encouraging educational outings and family bonding. Parks Canada locations saw a notable uptick in visits, with Canadians reconnecting with nature and history.
Boost to Domestic Travel
VIA Rail reported over 50,000 bookings linked to the pass, making train travel a popular choice for summer adventures. Local tourism surged, benefiting small businesses and regional economies.
Key Highlights
- 🏛️ 15% increase in museum attendance compared to summer 2024
- 🚆 Over 50,000 VIA Rail trips booked through the program
- 🌲 10% rise in visits to national parks and heritage sites
A Legacy of Unity and Discovery
Government officials praised the initiative for strengthening national identity and supporting local communities. As the program concludes, its impact continues—leaving behind a season defined by curiosity, connection, and pride in Canada’s rich cultural landscape.